Being the adhesive of choice for consumers
Kores India Limited is one India’s most valuable and respected brands which sells office products, pharmaceuticals, engineering, infrastructure, business automation products and textiles.
The Office Products division has witnessed exponential growth and has established Kores as one of India’s most valuable brands.
Our challenge?
However, Kores faces stiff competition from Pidilite’s FeviStick in the adhesives/ glue category.
Kores Glue Stick was not in a consumer’s consideration set, while they buy or plan to buy glue.
As a product sold in retail stores, Kores needs consumers to remember the brand at the store – which can be done effectively using a brand awareness campaign.
Implementation and results
We decided to promote a 30 second video film over Facebook, in order to get as many video views as possible. Facebook considers each 3 second view as a 1 video view.
We achieved
- A reach of over 1.6 Million
- 733,000 3 sec video views
- 470,000 25 sec video views
- Conversion = 65% of all those who viewed the video for 3 seconds, viewed it for 25 seconds
- Cost for each 25 second view = Paise 27
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