Yes, if you particularly operate as a blogger, influencer, or eCommerce enterprise. Numerous ways to make money on social media, and the most effective Pinterest techniques will vary depending on your business and strategy. In the case of eCommerce or businesses focused on products, Pinterest presents an excellent opportunity to captivate potential customers during their research phase. As a matter of fact, 85% of Pinners (a term of endearment for Pinterest users) state that websites like Pinterest is their initial destination when commencing a new project. These individuals seek inspiration, making it an ideal platform to showcase your products. If you are a blogger or influencer, Pinterest helps in increasing the website traffic. Instead of considering Pinterest as a conventional social media platform, it is more beneficial to perceive it as another search engine, akin to Google. By combining search engine optimization (SEO) strategies with captivating pins, you can assist Pinners in discovering your content and encourage them to click on the link leading to your site. Once visitors land on your website, you can redirect them to subscribe to your email list, make purchases, or prompt them to take some other desired action. These are merely a few ways in which you can leverage Pinterest to help you earn money. If you are a business or influencer seeking to monetize your Pinterest presence, continue reading for reliable strategies to make money that you can start implementing today.
How to make money on Pinterest?
Boost website traffic using advertisements
Occasionally, investing money is necessary to generate income. Relying solely on organic reach can have its limitations. To expand your reach, it’s worthwhile to allocate some advertising funds towards promoting your pins. Promoted pins offer the opportunity to optimize your campaigns according to various objectives, such as boosting website traffic or increasing your Pinterest followers. These promoted pins blend seamlessly with regular pins and are displayed within your target audience’s home feed, category feeds, and search results. Additionally, there are various types of ads available, including shopping ads that directly feature products from your catalogue.
But are ads worth the investment?
Consider the case of Nena & Co., which transformed its product catalogue into Pinterest ads and witnessed notable outcomes. As a sustainable handbag brand, Nena & Co. successfully reached a fresh audience comprising individuals interested in zero-waste practices and ethically sourced products. This initiative led to a remarkable 8-fold increase in return on ad spend, while the cost incurred was 34% lower compared to other platforms.
Enable shoppers to make purchases directly through Pinterest.
For brands that offer e-commerce solutions, Pinterest presents a natural opportunity to drive traffic and boost sales. You can utilize pins to showcase your products and guide followers back to your website for purchases, or alternatively, take advantage of Pinterest’s shopping tool, allowing users to make direct purchases within the app. The in-app checkout feature, although accessible to a limited number of merchants, provides a convenient and streamlined customer journey, enabling Pinners to discover your products and make purchases without leaving Pinterest. To qualify for in-app checkout, you must meet the following criteria:
Utilize the Shopify app.
Have a Shopify store with a U.S. billing address.
Only have active Shopify feeds on Pinterest (i.e., no non-Shopify feeds).
Accept returns.
Possess an email address for customer support inquiries.
Surpass the monthly checkout conversions threshold.
Comply with the Merchant guidelines.
Once your eligibility for the in-app checkout feature is confirmed, your product pins will display a “Buy” button beneath them. When users click on the button, they can select specific product details such as size or colour and will then be redirected to a checkout page within the Pinterest app. Even if the in-app checkout feature is not yet available to you, you can still create visually appealing pins and direct viewers to visit your website for product purchases.
Engage in affiliate marketing and monetize your online presence.
Affiliate marketing goes beyond the realm of blogs alone. In fact, you can leverage direct affiliate links to connect with pins on Pinterest. By sharing these affiliate links on the platform, you have the opportunity to earn a commission on sales whenever Pinners make a purchase through those links. Additionally, you can guide individuals towards affiliate-related content, such as blog posts or videos, to engage and inform your audience before they make a purchase. An example of this approach is demonstrated by @veggiekins, who utilized a pin linked to a YouTube video that contains an affiliate link.
Assist your audience in shopping the items featured in your look.
Pinterest users prioritize shopping, with a staggering 75% of weekly users indicating that they are consistently engaged in shopping activities. Capitalize on this by showcasing stylish outfits or captivating spaces to ignite inspiration. Once you have captured their attention, make it convenient for your followers to shop the featured look by tagging the specific products within the photo. An illustrative example from Pinterest depicts a video where a woman demonstrates various beauty products, with the products themselves being tagged within the video. By utilizing Idea Pins, you can effortlessly tag and recommend products to your audience, transforming your pin into a shoppable experience and facilitating the discovery of the products you endorse. This approach is particularly beneficial for influencers or brands seeking to highlight their own products.
Collaborate with a brand through a partnership
Influencers and brands have a symbiotic relationship, similar to the harmonious combination of peanut butter and jelly. Recognizing this dynamic, Pinterest has introduced a paid partnership tool to simplify the collaboration process between influencers and brands, while also ensuring transparency regarding their partnership.
Participate in the Pinterest Creator Fund initiative
If you are fortunate enough to be accepted into the Pinterest Creator Fund, you can expect to enjoy several advantages. But what exactly is the Pinterest Creator Fund? It is a program spanning five weeks, designed to educate content creators on crafting captivating Pinterest content, provide industry insights from experts, and offer potential brand sponsorships. And here’s the exciting part: the program comes with a grant of $25,000, which includes cash, ad credits, and an equipment stipend. The Creator Fund is an innovative endeavour with a specific focus on supporting the growth and success of underrepresented creators, including individuals from diverse backgrounds such as people of colour, people with disabilities, and members of the LGBTQ+ community.
In conclusion, making a full-time living on Pinterest is not an impossible dream. By following the strategies and tips mentioned in this blog, you can harness the power of this visual discovery platform to grow your online business and generate a sustainable income. Remember, success on Pinterest requires dedication, consistency, and a deep understanding of your target audience. It’s essential to create high-quality, visually appealing content that resonates with your audience’s interests and needs. Utilize keyword research to optimize your pins and boards for searchability and reach.
